

It would be at this time that we would also consider navigation (category structure, contents, index, stopper pages) and additional content such as a technical area or new product showcase. This will help produce a pagination (an outline of what’s on each page of the catalogue) and determine the extent (number of pages) of the catalogue. To help define this and estimate costs, we would consider how much space per product is required, and we would experiment with layouts to arrive at that sweet spot between aesthetics, readability and production costs. The goal then is to develop a design and content plan that best meets the reader’s requirements within the available budget. It sounds obvious however, it is very easy to miss adding that crucial bit of information in the product record.įor this reason, we would suggest that the first part of the catalogue workflow process should involve researching your target audience to ascertain exactly what it is they need and what is of value to them. Planning and budgetingįirst and foremost, a catalogue must provide its reader with the information they are seeking.
Pim easycatalog how to#
How to produce a catalogue efficientlyĬatalogue design and production can be a complex undertaking requiring excellent project management skills, graphic design expertise and forensic attention to detail. The projects below represent some of our latest work ranging from eight to 400+ pages. Our policy is to take the time to understand your company’s products, business and target market to ensure the success of the project. We specialise in producing catalogues for companies requiring high-end photography and design – catalogue designs that require thought and care to produce. And not only does the initial design process become much more efficient, but so does updating and reprinting your catalogue. As an added benefit, this process also reduces errors and improves consistency, as the information is stored and managed in a single source. This results in a fast, efficient and accurate catalogue design and production process.

Using specialist software, we are able to create and design catalogues using cloud-based product spreadsheets that you can easily manage.
